Probably. The sad truth is, elections are always decided by the people who know least about politics. If "swing voters" knew anything about government (i.e. the way that laws are passed and approved, the platforms of the political parties, the powers and limitations of the court, etc.) they would've made up their minds long before the campaign ads began running. I'm always amazed that their are still people out there who haven't figured out that the issues and arguments are always the same each election cycle.